Statement of Use and Brand Distinctiveness

1. Brand Distinctiveness Statement

Let’s Spill the Tea™ is a uniquely styled, conversational brand name that functions as a call-to-action, not a descriptive label. The phrase invites communal interaction, story participation, and user engagement through anonymous sharing and discovery.

This structure - a complete phrase beginning with “Let’s” - emphasizes inclusion and experience rather than a static noun or slogan. It represents an entertainment environment first, not a fashion or goods label.

Semantically, it is a command inviting action - not a brand name that passively describes a product or item.

2. Evidence of Use

Conception: March 30, 2025
Website: letsspillthetea.uk / .co.uk
Live Since: May 26, 2025 (Soft launch: May 29, 2025)

Core Services:

Public website for submitting and viewing anonymous messages (confessions, gossip, secrets)
User content is randomized and unmoderated for a raw, voyeuristic experience
Interactive, keyword-triggered easter eggs activate hidden story styles of a parody narrative

Product Sales:

Branded mugs, sold via integrated shop and limited editions through campaigns in the narrative
Shop function currently in construction

3. Interactive Storytelling

A core part of Let’s Spill the Tea™ is its use of gossip and secrets to develop a story narrative, supplementing the passive use of open and anonymous confessions from those who visit the platform:

Hidden within the anonymous gossip feed is a fully integrated meta-story. Users can follow clues and keywords to uncover a secret internal messaging board, leading to a branching narrative.

This evolving meta-story includes:

A parody origin story of the website
Debates over mysterious founders or a rogue AI
“Found documents”, archival material, and elaborate digital lore artifacts
Developing the core attraction of the site revolving around gossip, cofessions, and secrets

This functionality transforms the site into an interactive narrative playground, firmly establishing its identity as an entertainment platform -not a consumer goods or apparel brand.

4. Branding Assets

Word: Let’s Spill the Tea
Logo: Tea pours onto cup
Favicon: Teacup
Typography: Headers inspired by vintage gossip columns
Tone & Style: Light-hearted, mysterious, playful. Includes fictional “lore documents” styled like UN resolutions and government decrees. No logins, no comments, no algorithmic feeds -content is raw and random.

5. Trademark Usage Declaration

Let’s Spill the Tea™ is used to identify a digital entertainment brand with integrated storytelling, easter eggs, and user-submitted content.
The phrase was developed independently, with no intent to imitate or cause confusion with any existing marks.
The branding, site features, and commercial activity (mug sales, platform usage) are materially and visually distinct.
The site owner was not aware of similar trademarks during brand creation and has acted in good faith throughout.

6. Class Justifications

Class 21: Branded mugs sold through future site’s shop and available through narrative as limited edition items
Class 35: Retail operations for merchandise directly integrated into the site
Class 41: The primary purpose of the platform is digital entertainment through:
- User-submitted confessions
- Interactive easter eggs
- Ongoing narative and parody content

7. Entertainment and Parody Positioning

Let’s Spill the Tea™ is positioned squarely as an interactive entertainment brand, offering a blend of confessional, storytelling, and user-driven digital performance.

The brand:

Operates outside of social media or influencer models
Does not sell or market fashion or wearable goods
Clearly distinguishes itself via tone, function, and user experience
Brand identity is anchored in internet culture, user anonymity, and experimental narrative play - attributes entirely distinct from any other “tea”-branded trademark operating in apparel or merchandise.